Business Strategy
What is a Brand Audit and what steps to consider for a successful one
Brand Audit
A brand audit is useful for companies as it serves to assess how they are positioned in the market. With ...
Steps for the successful communication of new organizational messages
One process that is usually effective is to bring communication in three main steps; 1) Assimilation, 2) Training, 3)...
How Does Automation Helps in Marketing.
HOW DOES AUTOMATION HELP IN MARKETING?
Let's first talk about automation, which refers to machines or automatic proce...
High Performance Sales Culture
High Performance Sales Culture
by: Dr. José Méndez Cruz
A company's organizational culture is often tied to elements...
A day in life of a strategist
Enterprises have different types of leaders with a variety of cultures, stages, and growth levels. In order to reach ...
A brand, dying or evolving
When we think of a brand, dozens of names surely come to mind. But a brand is not “a name”.
Knowing your Internal Customer
Every day we look for ways to develop our companies by maximizing their resources and presenting the best offers and ...
How to improve public costumer services with omnichannels?
Omnichannel systems improve the relationship between governments and their citizens, an essential issue since public ...
Omnichannel: Say Goodbye to Call-Centers
In the era of strategic marketing, traditional call-center systems become obsolete in the face of new forms of intera...
La Carrera de las 26 millas
Las metas importantes en la vida, regularmente se logran con el debido enfoque y disciplina. Cuando vemos...
¿Cómo mejorar tu negocio? El impacto de un Coach.
Día a día trabajamos largas horas en nuestro negocio. Pensamos en que productos podemos lanzar para aumen...
El Rol de Estratega
Los empresarios deben incorporar dentro de su equipo de trabajo a individuos con mentalidad y tras...