Business strategy
A day in life of a strategist
Enterprises have different types of leaders with a variety of cultures, stages, and growth levels. In order to reach ...
A brand, dying or evolving
When we think of a brand, dozens of names surely come to mind. But a brand is not “a name”.
Knowing your Internal Customer
Every day we look for ways to develop our companies by maximizing their resources and presenting the best offers and ...
How to improve public costumer services with omnichannels?
Omnichannel systems improve the relationship between governments and their citizens, an essential issue since public ...
Omnichannel: Say Goodbye to Call-Centers
In the era of strategic marketing, traditional call-center systems become obsolete in the face of new forms of intera...
The 26 Mile Race
Important goals in life are regularly achieved with proper focus and discipline. When we see athletes rea...
How to improve your business? The impact of a Coach.
Day by day we work long hours in our business. We think about what products we can launch to increase sal...
The Role of Strategist
Entrepreneurs must incorporate into their work team individuals with a strategic mentality and bac...
The moment is now!
I must start this writing by saying that I am not the same person as a year and a half ago. When I...
6 benefits of integrating Strategic Planning
Strategic planning has become an important action within companies that seek to identify opportunities fo...
Measuring your business strategy through indicators
"What can be measured can be improved" - Peter F. Drucker
In business, as in real life, we need indicat...
Marketing Strategy: Expense or Investment?
Strategic thinking and action are two highly relevant issues in the development and expansion of a...